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What is SST PURE®?
Every golf shaft ever made has irregularities, and those irregularities cause
bending and twisting in the shaft during your golf swing. This can
result in mis-hit shots that are the fault of the equipment, not your swing.
The patented and
USGA-approved SST PURE® process of club assembly uses proprietary computer
analysis to locate each shaft's irregularities and aligns the shaft to
neutralize them, so that each club bends in the direction it should -- straight
down the target line. |
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SST PURE® Frequently Asked Questions
What is SST PURE?
SST PURE® is a patented process of shaft alignment that
analyzes a golf shaft to find its most stable orientation. Using proprietary
patent-pending computer software and sensitive data-acquisition sensors, the SST
PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft.
By assembling the club with the shaft in this SST PUREd position, off-line
twisting and bending during the golf swing and at impact are greatly minimized.
The SST PURE system also generates a printout for each shaft, showing its
structural and performance analysis.
What are the performance benefits of the SST PURE process?
The result of the SST PURE process is that players of all
skill levels hit the ball longer, straighter and more uniformly consistent than
ever before. Independent testing on players of all skill level has established
that SST PURE improves impact repeatability on the center of the clubface by up
to 51 percent. Clubs that have been PUREd have a softer feel than randomly
installed shafts, which is the current standard for club assembly. |
Why do shafts need to be PUREd?
Like snowflakes and fingerprints, no two golf shafts are
exactly the same. Every shaft contains irregularities in straightness, roundness
and stiffness that are inherent to the manufacturing process. These structural
inconsistencies can negatively or positively affect a shaft’s performance
depending on how the shaft is aligned in the clubhead. SST PURE locates the most
stable orientation in any shaft.
The SST PURE process works on any shaft, regardless of its
material; steel, graphite, even boron or thermoplastic shafts benefit from the
SST PURE process.
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